Brand Deal Value Calculator
Free brand deal value calculator: estimate a multi-post sponsorship package price from followers, engagement and number of deliverables.
What does the Brand Deal Value Calculator do?
It prices a whole brand campaign rather than a single post, multiplying a per-post value by the number of deliverables and suggesting a fair bundle discount.
- Inputs: followers, engagement rate, number of deliverables, rate per thousand followers.
- Output: per-post value, total deal value and a bundle price.
- Method: per-post value times deliverables, with a suggested 10 percent bundle discount.
Quick answer
50,000 followers at 3 percent engagement, three deliverables at 25 per thousand, values the deal at 3,750, with a bundle price near 3,375. Charge usage rights and exclusivity on top.
What This Calculator Really Does
Brands rarely buy a single post; they buy a small campaign of two or three deliverables, sometimes with options to reuse the content as an advertisement. Pricing that package starts from the per-post value and multiplies by the number of deliverables, then applies a modest bundle discount, usually 10 to 20 percent, because the brand is committing to more work up front. The calculator keeps the per-post, total and bundle figures side by side so you can see exactly what the discount is costing you and decide whether it is worth the guaranteed volume.
The rules it applies
- Per-post value: followers per thousand times the rate, adjusted by engagement over 3 percent.
- Total: per-post value multiplied by the number of deliverables.
- Bundle: 10 percent below the straight total, a typical multi-post discount.
- Not modelled: exclusivity windows, whitelisting, usage rights and rush fees, which should be added as separate line items.
Worked example with real numbers
50,000 followers, 3 percent engagement, a rate of 25 per thousand and three deliverables. The per-post value is 1,250, so the total is 3,750. Applying a 10 percent bundle discount gives 3,375, which is what you would present as the package price. If the brand also wants to reuse the content as a paid advertisement, quote that as an additional fee rather than folding it into the bundle.
Reading the result
A brand deal is not just a bigger sponsored post, so price the extras explicitly. Exclusivity, meaning you cannot work with competitors for a period, has a real cost and should carry a premium. Usage rights, where the brand runs your content as its own advertising, are often worth more than the original post. And a long approval loop or a demanding brief justifies a higher fee, because it consumes time you could spend on your own content. Present the bundle as the headline and the extras as add-ons, and you will rarely have to justify the total.
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Frequently Asked Questions
How is the brand deal value calculated?
A per-post value is found from followers, the rate per thousand and engagement, then multiplied by the number of deliverables, with a suggested bundle discount applied to the total. The steps panel shows each figure.
What do I need to use the Brand Deal Value Calculator?
Your follower count, engagement rate, the number of deliverables and the rate per thousand followers. Everything else is built in.
What does the result from the Brand Deal Value Calculator show?
The per-post value, the total deal value across all deliverables, and a fair bundle price at a 10 percent discount.
Should I discount a multi-post brand deal?
A modest 10 to 20 percent bundle discount is normal and helps win the campaign, but never bundle usage rights or exclusivity for free — price those as separate add-ons.
Is the Brand Deal Value Calculator really free?
Yes — 100 percent free, no sign-up, and everything runs in your browser.